Yesterday the Occult community was notified that Sephora is dipping its greedy corporate fingers into the Witchcraft pie in partnership with a perfume brand called Pinrose.
Pinrose is certainly not the first brand to try to cash in on the instant witch fad with their “Starter Witch Kit” and given the colonialist appropriative trend in the wellness sector, they won’t be the last. For only $42 USD at Sephora you too can drop your IQ points and cash them in for ignorance is bliss credits.
“But Dominique, why are your panties in such a bunch?”, you may ask. Grab a Solstice Ritual Tea, adjust your Jade Egg and take a seat on an Authentic Yogi floor puff and I’ll tell ya.
Fuckery and Misappropriation.
First let’s address the Fuckery.
Tarot cards, perfume, sage and a rose quartz crystal. This is what makes up this alleged “Starter Witch Kit” from Pinrose. Any Witch worth their salt is already facepalming so hard that their unborn future generations are already feeling the slap. Literally, NONE of these things are Witchcraft. They are tools that SOME Witches MAY utilize but they are not inherent to The Craft. One does not become a Witch or learn anything of Witchcraft by simply purchasing any of these items.
Witchcraft at its core, is learned through direct teaching and a “passing up” of information. Each generation of Witches add their own knowledge, expertise and experiences to the overall tapestry of The Craft but they do so by standing on the well worn shoulders of the Witches that came before them. No kit, regardless of its origin will gain you access to those mysteries. Witchcraft by its very nature requires sacrifice. A sacrifice that after decades of work will hopefully allow one to lift the shroud of personal knowledge, personal power and a mastery of self. The Witch’s Path is not an easy road to travel. It’s not meant to be easy. It’s no meant to be quick and…it’s not meant for everyone.
Cutesy, homogenized corporate packaging of Witchcraft serves no one but these big businesses gambling to win untapped dollars. They have no care or concern with history, education or the continued progression of a rich and diverse religious/spiritual mystery. It’s unclear from other articles whether this kit even comes with any informational material on how to use these items, where they originate from, or how the creator has deemed them to relate to Witchcraft and how those things start a Witchcraft path. Sephora has refused to comment and Pinrose, at the time of this post, didn’t even have the kit listed on their website.
Now let’s address the Misappropriation.
Becky’s of the world listen up (Sephora and Pinrose I’m especially addressing you). Indigenous spiritual practices are not here for you to steal and commodify in order to make privileged colonialists feel yummy about themselves. Sage is a SACRED MEDICINE. It needs to be treated and used with the respect that only comes from SACRED TEACHINGS. Neither of you have any right whatsoever to sell a SACRED MEDICINE.
I could go on for pages about how absolutely atrocious this “witch kit” is and the misinformation perpetrates all for the glory of the almighty buck. Instead, I’ll address those Witches who “meh” at the seriousness of what these corporations and fraudulent individuals are doing in the name of The Craft.
It’s very easy to become complacent and apathetic when faced with the commodification of Witchcraft. Fortunately for most folks, they don’t have a daily dealing with the type of people who are created through these types of action. Unfortunately, I do. I have seen what Witchcraft is becoming, how it’s being stripped of it’s sacredness and mystery and welded by those who think they can buy their way into it. It’s not pretty and it makes our existence in the world just that much harder. The path of a Witch doesn’t need to be made anymore difficult than it already is because seasoned Witches refuse to ante in and speak against the misuse of Our Work.
In a Facebook discussion a commenter made an excellent point… When will Sephora and Pinrose come out with a Starter Christian Kit? How about a Muslim Starter Kit? Jewish Starter Kit?… All of these ideas are equally stomach turning, wholly inappropriate and no one in authority of those religions would allow it.
My question is this… When will Witches stop behaving less than and start advocating for Our right to be treated as equal and valid in Our own Spirituality? When will we as Witches stop letting them treat us and The Craft like entertainment?